AR and VR Market Future Trends, Prominent Players, Covid 19 Impact and Forecast by 2030
Factors such as the surging focus of vendors on price reduction, increasing adoption of advanced technologies by enterprises, rising penetration of smartphones and tablets, and increasing need for gesture and haptic control devices in automation are expected to drive the growth of the augmented reality (AR) and virtual reality (VR) market at a CAGR of 42.9% during the forecast period (2020–2030). According to P&S Intelligence, the market generated $37.0 billion revenue in 2019, and it is expected to reach $1,274.4 billion by 2030. One of the prime factors aiding the AR and VR market growth is the surging focus of vendors on price reduction. Technological innovations in AR and VR solutions are curtailing their prices, as the revolution in the field of optics, such as light-field technology, is projected to drive the development of affordable, flexible, and compact displays for smart glasses and headsets. Presently, companies are providing software development kits at affordable pri...