AR Market To Generate $1,274.4 Billion Revenue by 2030
Factors such as the surging focus of vendors on price reduction, increasing adoption of advanced technologies by enterprises, rising penetration of smartphones and tablets, and increasing need for gesture and haptic control devices in automation are expected to drive the growth of the AR and VR market at a CAGR of 42.9% during the forecast period (2020–2030). According to P&S Intelligence, the market generated $37.0 billion revenue in 2019, and it is expected to reach $1,274.4 billion by 2030.
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One of the prime factors aiding the AR market growth is the surging focus of vendors on price reduction. Technological innovations in AR and VR solutions are curtailing their prices, as the revolution in the field of optics, such as light-field technology, is projected to drive the development of affordable, flexible, and compact displays for smart glasses and headsets.
Presently, companies are providing software development kits at affordable prices to application developers. Thus, the costs of the products are expected to decrease in the coming years owing to the rising application of such technologies. Another key factor driving the demand for AR and VR technologies is their increasing adoption by enterprises in several sectors, including gaming, education, entertainment, retail, tourism, e-commerce, and healthcare.
Business entities are targeted by major app developers, device manufacturers, and solution providers due to the wide application base of the AR and VR technologies. Almost all the Fortune 500 players have started adopting these technologies to reduce their operational costs. For instance, with the use of smart glass displays, The Boeing Company reduced its error rate and curtailed the time of wiring production by around 25%.

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