Declining Costs of AR and VR Technologies Fueling AR and VR Market Growth

From $37.0 billion in 2019, the augmented reality (AR) and virtual reality (VR) market revenue is predicted to surge to $1,274.4 billion by 2030, exhibiting a CAGR of 42.9% from 2020 to 2030 (forecast period). The market is being driven by the mushrooming adoption of AR and VR technologies in the healthcare, gaming, education, and entertainment sectors. 

In addition, the plunging costs of these technologies, owing to various advancements, are also propelling their popularity across the world. Technological advancements in the field of optics, including light-field technology, are expected to drive the development of affordable compact, and flexible displays for headsets and smart glasses. 


Currently, the players operating in the market are offering software development kits (SDKs) to application developers at extremely affordable prices. Owing to the increasing adoption of these technologies, the prices of products will plunge sharply in the upcoming years. Further, several businesses operating in many industries are actively focusing on using AR and VR technologies for improving their operations.

For example, the wiring production time fell by as much as 25% and the error rate after the incorporation of smart glass displays, says The Boeing Company. Based on type, the AR and VR market is classified into AR and VR. Of these, the VR category held larger share in the market during the last few years. This was due to the extensive use of VR in various industries, especially gaming, and the plunging prices of VR devices.

This market research report provides a comprehensive overview of the market
  • The Future potential of the market through its forecast for the period 2020– 2030
  • Major factors driving the market and their impact during the short, medium, and long terms
  • Market restraints and their impact during the short, medium, and long terms
  • Recent trends and evolving opportunities for the market participants
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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