How Is the Indian Government Encouraging Farming as a Service Solution Usage?

Companies such as Deere & Company, Em3 Agriservices Pvt. Ltd., RML Information Services Pvt. Ltd., Mahindra & Mahindra Ltd., Cropin Technology Solutions Pvt. Ltd., KhetiBuddy Agritech Private Limited, Tractors and Farm Equipment Limited (TAFE), Intello Labs Pvt. Ltd., Ulink Agritech Pvt. Ltd., Utkal Tubers India Pvt. Ltd., and ITC Ltd. offer the aforementioned solutions and services, such as utility service, labor service, and equipment rental, in pay-per-use and subscription models.

These companies are gaining extensive government support and procuring hefty investments to develop innovative farm technologies. According to P&S Intelligence, many startups and micro, small, and medium enterprises (MSMEs) have recently entered the Indian farming as a service market. In recent years, MSMEs and agritech startups have focused on product launches to gain a competitive edge.


For example, in June 2020, KhetiBuddy Agritech Private Limited unveiled a free mobile app to offer farm management solutions to the agrarian community of India. This novel application helps farmers manage sowing, harvesting, and several other farming activities. It uses localized information to guide farmers in customizing the crop schedule based on inventory data, weather, and soil data.

Categories under the type segment of the Indian farming as a service market include market access solutions, farm management solutions, and services. In 2020, the farm management solutions category held the largest market share, owing to the rapid technological advancements in products and solutions utilized for farming activities in the country.

Moreover, the mounting investments being made by public and private players in the market will also contribute to the growth of the market in this category. Therefore, the increasing number of government initiatives encouraging the adoption and development of agritech solutions, and the improving internet connectivity are expected to facilitate the adoption of FaaS solutions in India.

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