Increasing Smartphone Penetration Driving Wi-Fi Analytics Demand

Wi-Fi analytics refers to the use of a Wi-Fi network to gather data from Wi-Fi technology equipped devices, such as laptops and smartphones. Data collected on these devices encompasses exhaustive information on the behavior and trend of these electronics. The information is based on the attributes of internet-connected devices within the space served by the Wi-Fi network and activity performed through the Wi-Fi internet connection.

As smartphones and laptops serve as the primary sources of data, a surge in their number will result in the large-scale adoption of Wi-Fi analytics worldwide. Additionally, the increasing deployment of public Wi-Fi hotspots, on account of the growing penetration of tablets, wearable devices, and smartphones and the rising number of connectivity and internet of things (IoT)-enabled devices in airports, hospitals, and transportation infrastructure, will drive the Wi-Fi analytics market at a robust CAGR of 24.2% during the forecast period (2020–2030).


Public Wi-Fi networks help meet the burgeoning bandwidth demand, which enables operators to increase the capacity to cater to the needs of their subscribers. The market revenue is expected to grow from $5,210.0 million in 2019 to $52,975.5 million by 2030. The end use segment of the Wi-Fi analytics market is categorized into healthcare, hospitality, retail, sports and entertainment, smart infrastructure, transportation, and others, such as education, festival and event, and restaurant.

Among these, the smart infrastructure category accounted for the largest share during the historical period (2014–2019), owing to the rising number of smart cities and the surging need to implement advanced traffic systems. Smart cities are improving their citizen engagement and operations by implementing real-time Wi-Fi analytics solutions.

Thus, the rising smartphone penetration and increasing deployment of public Wi-Fi networks will create an extensive requirement for Wi-Fi analytics in the upcoming years.

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